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Whether you're ripping fast flowy singletrack, putting the power down on punchy climbs, or tearing the tires off in the corners, the Optic continues to push the boundaries of what's possible on a short travel trail bike. The new Optic with 140mm/125mm of travel condenses years of technology from our long travel bikes into a lightweight package that's as ready to tear up climbs as it is tackling challenging descents. The VPSHP suspension layout provides increased rearward axle path and an idler to manage pedal feedback, keeping Optic's playful roots, while punching above its weight when the trails get rough. Available with a 27.5" rear wheel (MX), as well as 29" in some markets. Swapping the linkarm and lower shock mount with the "Missing Link Kit" converts between 27.5" and 29" to let you pick the wheelsize that suits you best, while maintaining geometry and kinematics to ensure consistent fit and bike setup. - Aluminum hydroformed frame with Enduro bearings, 125mm travel.Ride - Aligned with Norco design kinematic, High pivot Horst Link and non-concentric idler. - Includes links for 29" and 29"/27.5" configurations for no compromise geometry and kinematics. - Fitment for longer drop seatposts per frame size.Updates to frame protection with co-molded parts - Updated frame protection with co-molded parts. - Weight (S3): 4.2 kg / 9.3 lbs - Ride AlignedTM – Perfect fit, dialed handling and personalized setup in minutes. - No Other Way Limited Lifetime Warranty Optic’s durable frame design, hardware and component decisions have been made specifically to keep the Optic on the trail for longer. Accidents can happen, and when they do, Norco’s No Other Way Limited Lifetime Guarantee is our promise to get you back on the trail as soon as possible. Check out our new warranty on Norco.com

A Fair Advantage Each weekend, at race venues the world over, there is one rider who gets hoisted upon the shoulders of the crowd and carried to the podium. Or at least leaves with a water bottle as their prize. And between each of those races, innumerable wannabes are putting in the hours on the rollers and in the gym all because they want to feel what it’s like to take the win. They know that to beat the pack every advantage needs to be acquired. That’s where the Blur fits in. We tapped into everything we’ve learned from years of making the highest quality carbon full-suspension bikes so that we could put as little (weight) as possible into the Blur frame. The trim frame and super-efficient Superlight™ suspension will be the key to translating your input into competition beating performances. But the Blur isn't just for the short track. Two water bottle mounts within the front triangle should keep chuggers happy. And the high quality fit, finish and carbon construction promises multi-day racers a worry free existence—meaning there's no fiddly proprietary parts that could leave you stranded in a Cape Epic or Breck Epic campsite. The carbon frame, while being light, is made to go the distance and as always the legendary Santa Cruz lifetime warranty and Rider Support team has got your back. The Blur isn’t guaranteed to make you a race winner but being the lightest, full-suspension carbon XC bike we’ve ever made (Approx 23lb as complete. Blur frame is 289g lighter than the previous model) it might be the difference between claiming first place...or just crossing the line.

Evolved over decades of freeride innovation, the Shore Park is your ultimate co-pilot on your gravity-fueled days at the bike park. With either a 200mm dual crown or a 180mm single crown fork, the Shore Park easily shrugs off deep landings and eats up rough trails, while retaining the dynamic and responsive feel required to boost jumps and rail berms. - Long Travel, No Kickback The Shore is designed around Norco's VPSHP suspension layout that increases the rearward axle path to improve suspension performance in technical terrain. Built for the bike park with the dynamic, and responsive feel park riding demands, and the grip and support to boost jumps and shrug off deep landings on rough trails. - Get up to Speed Fast The suspension design and rider compartment get the Shore moving quickly on run-ins and rollers. - Durable Design and Easy Maintenance Frame design, hardware, and component decisions have been made specifically to keep the Shore on the trail for longer - and when maintenance is necessary, it's easy and quick. - Two Configurations Available Options include a 200mm dual crown fork or a 180mm single crown fork. Both models are suited to bike park and shuttle laps and feature a DH 7-speed drivetrain. - Ride Aligned™ Setup Guide The updated Ride Aligned™ Setup Guide provides comprehensive bike setup recommendations for your Shore tailored to height, weight, and frame size with features to further dial in your setup for your riding style and trails.

The Optic 2 SRAM is an aggressive short-travel sled that rips on descents and can get back to the top without a gondola. The Optic C2 SRAM sharpens your view on high speed trails. The precision suspension kinematics and custom DH spec shock creates 125mm of rear travel, matched with a gravity-eating 140mm fork for the control you need to keep your mind on the trail ahead. Reason's It's Rad - Fast never felt this fun. - Designed to work so you can play. - Components selected with speed on the brain. - Matching each Optic to the human who rides it.

If in doubt, take a Bronson out. From flat out on the trail to fully flat over a table, if you wanna send it the Bronson delivers. The 150mm-travel bike can go deep on any landing and the VPP™ suspension design makes sure that there's no wasted energy when heading back up for another go. If you value style at speed or want to have fun feeling fast, then mixed wheels (29" up front, 27.5" out back) are the right choice. The larger front wheel provides more traction and stability that'll make you feel more confident squaring off the turns and diving for the inside lines. But a 27.5-inch tire in the rear means this bike still loves getting up on the back wheel and into the air. Design Details: - SRAM Eagle Transmission - stronger, better shifting, wirelessly The next generation SRAM Eagle Transmission specced on our CC-carbon models is a radically robust, fully integrated, and interdependent wireless transmission. Built around the universal constant of the wheel axle itself, the Full Mount hangerless attachment creates a far stronger connection to the frame and the super strong derailleur provides unprecedented strength. Shifting under load is made possible due to a combination of X-SYNC technology and cassette mapping, creating seamless shifts even during your hardest power output. The new AXS Pods are extremely ergonomic and highly customizable, so shifting gears is light and intuitive. It's simply the most advanced transmission and nearly as tough as the mountain itself. - 150mm VPP™ travel The 150mm-travel bike has enough travel to go deep on any landing and the VPP™ suspension design makes sure that there's no wasted energy when heading back up for another go. - Mix of both worlds The mixed wheel configuration of a 29-inch wheel up front provides traction and stability, while the 27.5" rear wheel allows for quick back wheel steering and lifting. - Geo to match The Bronson's chainstay length is matched to frame size so every rider, no matter their height, gets the same balanced geometry and bike fit. - Coil or air The Bronson frame fits all sizes and types of rear shocks. - Made to last many lifetimes The legendary Santa Cruz fit, finish, and quality construction put this into a league of its own. The frame, bearings, and optional Reserve wheels come with a lifetime warranty and any service is easy to do with our Rider Support pledge. - Tough Carbon Frame Why scrap a frame when a simple bearing service can make one last a lifetime? That's our stance on sustainability at least, and it's why our carbon fiber doesn't just mean lighter, it means tough as hell, lifetime warranty, and crash replacement support. Frame Sizing: If you're on the cusp between the recommended height range of two sizes, the absolute best thing is to try to ride them both. At a minimum, check the stack/reach measurements on your current bike and compare it to the new model you are looking at to get an idea of a fit you are already comfortable with. If riding the bike is not an option, consider the following. Personal Preference: A larger size frame will be more stable and will give you more room to move without upsetting the weight balance of the bike. The larger size will put the front wheel further in front of you, which gives the feeling of security and conversely, it will require more significant body movements when you WANT to shift the weight bias of the bike. Think hard about your riding style and how active/intuitive you want it to be vs. stable and speedy. You'll need to work a bit harder to muscle the larger bike around. Body Dimension: Not all bodies at a given height are the same. If you have longer legs and a shorter torso than the average person your height, that may push you towards the smaller of the recommended sizes. If you're all torso and arms, most likely you'll want to size up.

Ready To Rally The World Whether blind racing or just blindly enjoying the TRs as they come, the Roubion's MX wheel combo feels like the best mix since Aperol met spritz. A 29-inch front wheel serves up high-speed stability and high rolling confidence. Meanwhile the 27.5-inch rear wheel makes for an intuitive and highly maneuverable rear end that loves to get sideways around the most ragged of switchbacks. We're pretty sure there's no better bike to tackle alpine terrain. SRAM Eagle Transmission - stronger, better shifting, wirelessly The next generation SRAM Eagle Transmission spec'd on our CC-carbon models is a radically robust, fully integrated and interdependent wireless transmission. Built around the universal constant of the wheel axle itself, the hangerless attachment mounts directly to the frame for a stronger connection and the derailleur provides unprecedented reliability in case of impact. Shifting under load is made possible due to a combination of X-SYNC technology and cassette mapping, creating seamless shifts even during your hardest power output. The new AXS Pods are ergonomic and customizable, so shifting gears is light and intuitive. It's simply the most advanced transmission and nearly as tough as you are.

The Sight A2 SRAM boosts your All-Mountain confidence with incredible descending capability, adept, sure-footed climbing, and efficient pedaling. To make the Sight Aluminum, we had to re-think how you connect with the trail. With maximum front and rear wheel grip on climbs and descents, Sight A2 SRAM maintains momentum and cadence in technical situations and allows the suspension to move freely without absorbing drivetrain energy. Reasons it's rad: - Precise tune and fit perfects every ride. - Max standover with long travel dropper posts. - Sweating the little stuff makes the ride better. - Four piston brakes with 200/180mm rotors. - Features the Ride Aligned™ Design System.

Do Everything, and Do It Better The new Switchblade has a slacker head angle, steeper seat angle, increased reach and a longer wheelbase than its predecessor. Size-specific chainstays are tucked in and responsive but grow incrementally longer on larger frames. This translates to added stability at warp speeds while still maintaining the snap and pop that is ingrained in the Switchblade’s DNA. From Trail to Park The new Switchblade is light enough to pedal all day, but stout enough to run a Fox 38 without any worries. You can spin this rig up into the jagged high places, and it is burly enough, composed enough, planted enough and smooth enough to smash every line all the way back down, laughing the whole way. Hail the Evolution! The latest iteration of this legendary machine features an incredibly refined dw-Link suspension that stitches together the pedaling response and agility of the Trail 429 with the battle-hardened, EWS-proven, big terrain suspension and handling chops of the Firebird. Pivot trail bikes pedal with near cross-country race efficiency for the longest, steepest climbs, but with the chops to carry you through technical trails that verge on black diamond. These bikes have you covered no matter what the trail dishes out. PRODUCT DETAILS: - Ultra-Light Hollow Core Carbon Frame. - Size Specific Chainstays. - Equipped with a 44mm offset 160mm-travel Fox 36 Grip2. - Flip Chip for on-trail geometry customization. - Featuring the easy to find UDH rear derailleur hanger for peace of mind when traveling. - Hassle free full internal routing with Pivot cable port system. - Compatible with both 29, 27.5+” and 27.5” rear/29” front (mullet) wheel sizes without compromise thanks to the Flip chip’s adjustable geometry feature. - 142mm of supple-yet-efficient dw-link™ suspension travel featuring a vertically mounted trunnion metric air shock. - Large Water Bottle Clearance on all sizes. - Pivot Tool Dock system compatible with mounts under the top tube and integrated into the underside of the frame.

DOMINANT SPEED Rip through the field with dominance usually reserved for fighter jets and bullet trains. The LES SL’s modern, progressive geometry and innovative carbon science provides the ideal vertical compliance and liveliness to launch you at the starting line and propel you late in the race. THE FASTEST HARDTAIL WE’VE EVER BUILT The new LES SL’s geometry features longer reaches and a slacker head angle, leading the pack in a new era of racing hardtails; one that brings a heightened level of capability and aggression to the XC category. PRODUCT DETAILS Get everything you need to know about the Les SL. - Ultra-Featherlight Hollow Core Carbon Frame (800g) - Best-in-Class Stiffness to Weight Ratios - Lightweight Integrated Headset - New-school hardtail racing geometry - Low Standover Fits Riders 4’10” to 6’ 7” - Internal Routing with Pivot Cable Port System - Pivot Dock Tool System Compatible, Under the Top Tube and Bottom Bracket - Featuring the easy to find UDH rear derailleur hanger for peace of mind when traveling *Image may differ from actual product (wheelset upgrade shown)

The best handling trail bike ever. The 5010 is not just "the little bike" of our range. It makes even the most mundane trails feel like they're loaded with features to hop, skip, and jump over. It's like having super-skills at your fingertips. The 5010 has always been more capable than many expected but with the traction-gaining 29-inch wheel up front and even more refined suspension, the 5010 gives you a deft touch on the trails. Design Details: - VPP™ VPP™ suspension can be optimized to strike the right balance between pedaling efficiency and all-out bump-chomping prowess. That means wherever you see "VPP™" you know it's tuned to perform exactly how it should for the purpose it's designed for. - 130mm VPP™ travel Some call it short travel, others call it all the travel you'll need. This much travel isn't going to help shrug off the biggest, fastest rock gardens like a V10 downhill race bike, but it's going to feel like you've got a V10 under the hood of your motor when it comes to freeway freestyling miles. - Traction and big hits For 5010, we wanted to balance support and grip to maximize the bike’s descending and big-hitting capability. We started with a significantly less anti-squat (than the previous generation 5010) to provide sensitive, ground-tracking qualities and reduced pedal kick. - Support and playfulness We gave the 5010 a very straight, highly progressive leverage curve to give the rider plenty of predictable support, bottom-out resistance, and playful response. This means the travel is accessible and higher impacts aren’t as jarring as you’d expect from a short-travel bike.

Forget the numbers. Mute the speculation. Let the other guys invent cute alternatives for "cross country." Steer clear of pigeon holes and limiting beliefs. Strap on your blinders and go get lost. Then decide what the SB120 means to you. And you alone. Definition ready.

A Fair Advantage We tapped into everything we've learned from years of making the highest quality carbon full-suspension bikes and added the super-efficient Superlight suspension to make a World Cup-winning XC race bike. The Blur isn't guaranteed to make you a race winner but being the lightest, full-suspension carbon XC bike we've ever made, it might be the difference between claiming first place...or just crossing the line. SRAM Eagle Transmission - stronger, better shifting, wirelessly The next generation SRAM Eagle Transmission specced on our CC-carbon models is a radically robust, fully integrated and interdependent wireless transmission. Built around the universal constant of the wheel axle itself, the Full Mount hangerless attachment creates a far stronger connection to the frame and the super strong derailleur provides unprecedented strength. Shifting under load is made possible due to a combination of X-SYNC technology and cassette mapping, creating seamless shifts even during your hardest power output. The new AXS Pods are extremely ergonomic and highly customizable, so shifting gears is light and intuitive. It's simply the most advanced transmission and nearly as tough as the mountain itself.

The best handling trail bike ever. The 5010 is not just "the little bike" of our range. It makes even the most mundane trails feel like they're loaded with features to hop, skip, and jump over. It's like having super-skills at your fingertips. The 5010 has always been more capable than many expected but with the traction-gaining 29-inch wheel up front and even more refined suspension, the 5010 gives you a deft touch on the trails. Design Details: - VPP™ VPP™ suspension can be optimized to strike the right balance between pedaling efficiency and all-out bump-chomping prowess. That means wherever you see "VPP™" you know it's tuned to perform exactly how it should for the purpose it's designed for. - 130mm VPP™ travel Some call it short travel, others call it all the travel you'll need. This much travel isn't going to help shrug off the biggest, fastest rock gardens like a V10 downhill race bike, but it's going to feel like you've got a V10 under the hood of your motor when it comes to freeway freestyling miles. - Traction and big hits For 5010, we wanted to balance support and grip to maximize the bike’s descending and big-hitting capability. We started with a significantly less anti-squat (than the previous generation 5010) to provide sensitive, ground-tracking qualities and reduced pedal kick. - Support and playfulness We gave the 5010 a very straight, highly progressive leverage curve to give the rider plenty of predictable support, bottom-out resistance, and playful response. This means the travel is accessible and higher impacts aren’t as jarring as you’d expect from a short-travel bike.

A Fair Advantage We tapped into everything we’ve learned from years of making the highest quality carbon full-suspension bikes and added the super-efficient Superlight™ suspension to make a World Cup-winning XC race bike. The Blur isn’t guaranteed to make you a race winner but being the lightest, full-suspension carbon XC bike we’ve ever made, it might be the difference between claiming first place...or just crossing the line. Design Details: - SRAM Eagle Transmission - stronger, better shifting, wirelessly The next generation SRAM Eagle Transmission specced on our CC-carbon models is a radically robust, fully integrated, and interdependent wireless transmission. Built around the universal constant of the wheel axle itself, the Full Mount hangerless attachment creates a far stronger connection to the frame and the super strong derailleur provides unprecedented strength. Shifting under load is made possible due to a combination of X-SYNC technology and cassette mapping, creating seamless shifts even during your hardest power output. The new AXS Pods are extremely ergonomic and highly customizable, so shifting gears is light and intuitive. It's simply the most advanced transmission and nearly as tough as the mountain itself. - XC or TR The TR builds feature more travel (115mm rear, 120mm front) slightly beefier tires (Maxxis Rekon), a full height adjust dropper post, no lockout remote, and larger brake rotors. It's not a trail bike, it's an XC bike for certain courses. - Light Carbon Frame The full-suspension Blur is lighter than most pre-race dinners you'll eat - 289g saving over the previous generation. - Reserve 28 XC wheels This is the lightest Reserve MTB rim (385g or 1367g complete). The rim bed is shallower and wider, meant for the newer generation of higher volume XC tires which are popular with elite racers. - Geo to match The Blur's chainstay length is matched to frame size so every rider, no matter their height, gets the same balanced geometry and bike fit. - Two water bottles Two water bottle mounts within the front triangle mean there's enough juice (or whatever electrolytes you choose) to keep the engine running. - No proprietary gubbins There are no fiddly proprietary parts that could leave you stranded in a Cape Epic or Breck Epic campsite. - Made to last many lifetimes The legendary Santa Cruz fit, finish, and quality construction put this into a league of its own. The frame, bearings, and optional Reserve wheels come with a lifetime warranty and any service is easy to do with our Rider Support pledge. - Chainguide The only thing you'll be dropping is your competitors. - Superlight™ Suspension Our priority with the Blur was to ensure that every kilojoule of a rider's energy is translated into forward thrust. That meant making something lightweight but also really efficient. This is the (super)lightest suspension we've ever made. Frame Sizing If you're on the cusp between the recommended height range of two sizes, the absolute best thing is to try to ride them both. At a minimum, check the stack/reach measurements on your current bike and compare it to the new model you are looking at to get an idea of a fit you are already comfortable with. If riding the bike is not an option, consider the following. Personal Preference A larger size frame will be more stable and will give you more room to move without upsetting the weight balance of the bike. The larger size will put the front wheel further in front of you, which gives the feeling of security and conversely, it will require more significant body movements when you WANT to shift the weight bias of the bike. Think hard about your riding style and how active/intuitive you want it to be vs. stable and speedy. You'll need to work a bit harder to muscle the larger bike around. Body Dimension Not all bodies at a given height are the same. If you have longer legs and a shorter torso than the average person your height, that may push you towards the smaller of the recommended sizes. If you're all torso and arms, most likely you'll want to size up.

The Trail 429 might well be the perfect category defying trail bike. Progressive geometry and super capable suspension give hard charging riders the tools they need to thrive in jumpy and steep terrain. 120mm of travel has never felt this plush or this composed. This very same super-refined dw-link suspension also delivers whip-crack pedal response and acceleration, aided and abetted by the strongest, lightest carbon fiber chassis we've ever developed. The sharp-end of the stick XC capability of this bike is eye-opening, on par with dedicated flyweight race bikes. This is a bike that you can shred with confidence everywhere from 24-hour race courses to untamed high alpine singletrack. - Refined geometry exemplifies the pinnacle of modern race-to-trail performance - New, more progressive dw-link prioritizes pedaling efficiency yet still rewards riders with plush, controlled travel - 120mm rear suspension travel featuring a vertically trunnion mounted high-volume air shock delivers unprecedented comfort and tunability - Flip chip adjustability allows riders to tailor geometry for either spirited all-round handling or a more progressive and rowdy demeanor - Hassle-free, full-length, internal cable routing with Pivot's easy to service and ultra-quiet Pivot Cable Port System - Fits riders between 4'10" and 6'7" with X-Small to X-Large size offerings - Pivot's full carbon frame feature size-specific ride tuning, leading edge carbon fiber materials and Pivot's proprietary hollow core molding technology to ensure that every rider from 4'11" to 6'7" has a bike that feels perfect and performs at the optimum level for their size - Pivot Tool Dock system compatible with mounts under the top tube and integrated into the underside of the frame

The San Quentin is for the aggressive hardtail trail rider looking for a blend between singletrack capabilities and extended air time. Dirt Jump Inspired Frame Style Taking cues from the Alcatraz, the San Quentin line up provides all the benefits of the DJ style with massive standover, slick frame tubes, and a sexy paint job. Modern Trail Geometry The slack head tube angle paired with a steep seat tube angle create a ride that will fly uphill with perfect front wheel precision but then descend like it's on rails. The balanced rider position thanks to the steep seat tube puts your weight between the wheels for impressive climbing and handling on flats, while the slack front end and short rear center help to pull you through the rough descents and corners with an intuitive feel. - Series 2 aluminum frame - SR Suntour XCM32 120mm fork - Microshift 1x9 drivetrain - Tektro M275 hydraulic disc brakes - Vee Tire Co 27.5 x 2.6" tires

The best handling trail bike ever The 5010 is not just "the little bike" of our range. It makes even the most mundane trails feel like they're loaded with features to hop, skip and jump over. It's like having super-skills at your fingertips. The 5010 has always been more capable than many expected but with the traction-gaining 29-inch wheel up front and even more refined suspension the 5010 gives you a deft touch on the trails. Design Details: Mixed Wheels The mixed wheel configuration of a 29-inch wheel up front provides traction and stability, while the 27.5" rear wheel allows for quick back wheel steering and lifting. Glovebox Place your ride essentials securely beneath a new high-quality latch and panel in the 5010's downtube. The Glovebox comes with a fitted Tool Wallet and Tube Purse, tailored for the frame to keep your tools close to hand. Full carbon CC frame CC frames use the very best materials and production processes available. We tailor stiffness for every size to make sure everyone gets the same ride quality. Bigger riders mean greater stresses on larger frames, but that's remedied with our size-specific frame stiffness tunes. Sag window A window allows easier suspension sag and setup. The details are completed by a neat mud flap to protect the rear shock plus tidy cable routing within the frame and swingarm, and rubberized DT protectors to shrug off strikes. Made to last many lifetimes The legendary Santa Cruz fit, finish and quality construction put this into a league of its own. The frame, bearings and optional Reserve wheels come with a lifetime warranty and any service is easy to do with our Rider Support pledge. SRAM Eagle Transmission - stronger, better shifting, wirelessly The next generation SRAM Eagle Transmission specced on our CC-carbon models is a radically robust, fully integrated and interdependent wireless transmission. Built around the universal constant of the wheel axle itself, the Full Mount hangerless attachment creates a far stronger connection to the frame and the super strong derailleur provides unprecedented strength. Shifting under load is made possible due to a combination of X-SYNC technology and cassette mapping, creating seamless shifts even during your hardest power output. The new AXS Pods are extremely ergonomic and highly customizable, so shifting gears is light and intuitive. It's simply the most advanced transmission and nearly as tough as the mountain itself. VPP™ Details: VPP™ VPP™ suspension can be optimized to strike the right balance between pedaling efficiency and all-out bump-chomping prowess. That means wherever you see "VPP™" you know it's tuned to perform exactly how it should for the purpose it's designed for. 130mm VPP™ travel Some call it short travel, others call it all the travel you'll need. This much travel isn't going to help shrug off the biggest, fastest rock gardens like a V10 downhill race bike, but it's going to feel like you've got a V10 under the hood of your motor when it comes to freeway freestyling miles. Traction and big hits For 5010, we wanted to find the balance of support and grip to maximize the bike’s descending and big-hitting capability. We started with a significantly less anti-squat (than previous generation 5010) to provide sensitive, ground-tracking qualities and reduced pedal kick. Support and playfulness We gave the 5010 a very straight, highly progressive leverage curve to give the rider plenty of predictable support, bottom-out resistance, and playful response. This means the travel is accessible and higher impacts aren’t as jarring as you’d expect from a short-travel bike.

From flat out on the trail to fully flat over a table, if you wanna send it the Bronson delivers. The 150mm-travel bike can go deep on any landing and the VPP™ suspension design makes sure that there’s no wasted energy when heading back up for another go. If you value style at speed or want to have fun feeling fast, then mixed wheels (29” up front, 27.5” out back) are the right choice. The larger front wheel provides more traction and stability that’ll make you feel more confident squaring off the turns and diving for the inside lines. But a 27.5-inch tire in the rear means this bike still loves getting up on the back wheel and into the air.

The Norco Fluid FS A2 is built to tackle whatever trail leads to becoming the rider you want to be. Named Pinkbike’s Value Bike of the Year, Vital MTB’s Bike of the Year, and most recently, Bicycling Magazine’s Best Value Trail Bike. GET EVERYTHING OUT OF THE TRAIL THAT YOU PUT INTO IT The Fluid FS A1's 130mm travel is precision engineered, pairing custom tuned suspension components with 140mm fork travel and boutique level fit & finish for maximum Trail performance & potential. DETAILS - Top-tier design and features over-deliver as skills evolve. - High performance, tunable suspension. - Long-travel droppers and generous standover. - Refined design and expanded size range. - Ride Aligned™ Design System & personalized setup.

The Trail 429 might well be the perfect category defying trail bike. Progressive geometry and super capable suspension give hard charging riders the tools they need to thrive in jumpy and steep terrain. 120mm of travel has never felt this plush or this composed. This very same super-refined dw-link suspension also delivers whip-crack pedal response and acceleration, aided and abetted by the strongest, lightest carbon fiber chassis we've ever developed. The sharp-end of the stick XC capability of this bike is eye-opening, on par with dedicated flyweight race bikes. This is a bike that you can shred with confidence everywhere from 24-hour race courses to untamed high alpine singletrack. - Refined geometry exemplifies the pinnacle of modern race-to-trail performance - New, more progressive dw-link prioritizes pedaling efficiency yet still rewards riders with plush, controlled travel - 120mm rear suspension travel featuring a vertically trunnion mounted high-volume air shock delivers unprecedented comfort and tunability - Flip chip adjustability allows riders to tailor geometry for either spirited all-round handling or a more progressive and rowdy demeanor - Hassle-free, full-length, internal cable routing with Pivot's easy to service and ultra-quiet Pivot Cable Port System - Fits riders between 4'10" and 6'7" with X-Small to X-Large size offerings - Pivot's full carbon frame feature size-specific ride tuning, leading edge carbon fiber materials and Pivot's proprietary hollow core molding technology to ensure that every rider from 4'11" to 6'7" has a bike that feels perfect and performs at the optimum level for their size - Pivot Tool Dock system compatible with mounts under the top tube and integrated into the underside of the frame

A downhill bike that goes everywhere Seriously. The Megatower’s big wheels, long travel, and tough carbon fiber chassis delivers the high-speed security traits of a downhill bike. Yet the relatively-steep seat tube angle and size-specific geo maintain the Mega’s mega pedaling ability—elevating its reputation as the perfect choice for big gravity rides and DH park laps. Design Details: Glovebox Place everything you need for a ride beneath the reassuringly high-quality latch and panel in the downtube, including your driving gloves. The Glovebox also comes with a Tool Wallet and Tube Purse, two refined pouches for keeping your essentials close to hand. Full carbon CC frame Carbon CC frames use the very best materials and production processes available, are made in our own factory, and have a lifetime warranty. Steeper seat tube angle The steep seat tube angle puts you in the right place to scale the steepest pitches to get to the wildest descents. Even better, it gets progressively steeper as the sizes get larger so everyone sits in the right spot. 165mm of VPP™ travel A relatively-low leverage ratio not only makes setup easier but delivers a more damped, controlled feel across the travel range. Coil and water compatibility Even with a lower-link flip chip and the option to run large-body shocks, like a coil, you’re still able to fit a water bottle inside the front triangle. Longer travel? 165mm of travel comes standard, but if you choose to run a shock with a longer, 65mm stroke, you can bump it up to 170mm. Details matter The frame details are completed with a neat mud flap that protects the rear shock, a rubberized downtube protector that shrugs off strikes, and tidy cable routing within the frame and swingarm. Proportional geo The Megatower's chainstay length is matched to the frame size so every rider, no matter their height, gets the same balanced geometry. Full size range From size small to XXL, no one misses out on the Megatower. SRAM Eagle Transmission - stronger, better shifting, wirelessly The next generation SRAM Eagle Transmission specced on our CC-carbon models is a radically robust, fully integrated and interdependent wireless transmission. Built around the universal constant of the wheel axle itself, the Full Mount hangerless attachment creates a far stronger connection to the frame and the super strong derailleur provides unprecedented strength. Shifting under load is made possible due to a combination of X-SYNC technology and cassette mapping, creating seamless shifts even during your hardest power output. The new AXS Pods are extremely ergonomic and highly customizable, so shifting gears is light and intuitive. It's simply the most advanced transmission and nearly as tough as the mountain itself.

The Downhiller's XC Bike The Tallboy has earned a loyal following amongst those who seek a go-to bike that will hold up to the relentless hammering of "power hour" hot laps or long days in the saddle harvesting the best TRs. The highly-refined VPP suspension on the Tallboy combines pedaling efficiency and all-out bump-chomping prowess. If ever there was a gravity riders' XC bike, the Tallboy is it. Fully dialed at every size: Proportional Geometry and frame stiffness tune Chainstay length and seat angle are matched to the frame size (STA steepens and rear centre grows as frame size increases) so that every rider, no matter what height, gets the same balance of geometry and handling characteristics. We tailor stiffness for every size to make sure everyone gets the same ride quality. Bigger riders means greater stresses on larger frames, but that's remedied with our size-specific frame stiffness tunes. SRAM Eagle Transmission - stronger, better shifting, wirelessly The next generation SRAM Eagle Transmission specced on our CC-carbon models is a radically robust, fully integrated and interdependent wireless transmission. Built around the universal constant of the wheel axle itself, the Full Mount hangerless attachment creates a far stronger connection to the frame and the super strong derailleur provides unprecedented strength. Shifting under load is made possible due to a combination of X-SYNC technology and cassette mapping, creating seamless shifts even during your hardest power output. The new AXS Pods are extremely ergonomic and highly customizable, so shifting gears is light and intuitive. It's simply the most advanced transmission and nearly as tough as the mountain itself.

A downhill bike that goes everywhere Seriously. The Megatower’s big wheels, long travel, and tough carbon fiber chassis delivers the high-speed security traits of a downhill bike. Yet the relatively-steep seat tube angle and size-specific geo maintain the Mega’s mega pedaling ability—elevating its reputation as the perfect choice for big gravity rides and DH park laps. Design Details: Glovebox Place everything you need for a ride beneath the reassuringly high-quality latch and panel in the downtube, including your driving gloves. The Glovebox also comes with a Tool Wallet and Tube Purse, two refined pouches for keeping your essentials close to hand. Full carbon CC frame Carbon CC frames use the very best materials and production processes available, are made in our own factory, and have a lifetime warranty. Steeper seat tube angle The steep seat tube angle puts you in the right place to scale the steepest pitches to get to the wildest descents. Even better, it gets progressively steeper as the sizes get larger so everyone sits in the right spot. 165mm of VPP™ travel A relatively-low leverage ratio not only makes setup easier but delivers a more damped, controlled feel across the travel range. Coil and water compatibility Even with a lower-link flip chip and the option to run large-body shocks, like a coil, you’re still able to fit a water bottle inside the front triangle. Longer travel? 165mm of travel comes standard, but if you choose to run a shock with a longer, 65mm stroke, you can bump it up to 170mm. Details matter The frame details are completed with a neat mud flap that protects the rear shock, a rubberized downtube protector that shrugs off strikes, and tidy cable routing within the frame and swingarm. Proportional geo The Megatower's chainstay length is matched to the frame size so every rider, no matter their height, gets the same balanced geometry. Full size range From size small to XXL, no one misses out on the Megatower. SRAM Eagle Transmission - stronger, better shifting, wirelessly The next generation SRAM Eagle Transmission specced on our CC-carbon models is a radically robust, fully integrated and interdependent wireless transmission. Built around the universal constant of the wheel axle itself, the Full Mount hangerless attachment creates a far stronger connection to the frame and the super strong derailleur provides unprecedented strength. Shifting under load is made possible due to a combination of X-SYNC technology and cassette mapping, creating seamless shifts even during your hardest power output. The new AXS Pods are extremely ergonomic and highly customizable, so shifting gears is light and intuitive. It's simply the most advanced transmission and nearly as tough as the mountain itself.

If in doubt, take a Bronson out From flat out on the TR to fully flat over a table, if you wanna send it the Bronson delivers. The 150mm-travel bike can go deep on any landing and the VPP suspension design makes sure that there's no wasted energy when heading back up for another go. If you value style at speed or want to have fun feeling fast, then mixed wheels (29" up front, 27.5" out back) are the right choice. The larger front wheel provides more traction and stability that'll make you feel more confident squaring off the turns and diving for the inside lines. But a 27.5-inch tire in the rear means this bike still loves getting up on the back wheel and into the air.

ALL SEASON EVOLUTION Balanced weight distribution for maximum traction and a powerful pedaling position keep the Bigfoot 3 charging forward all year. The redesigned Bigfoot elevates fat bike performance to downright fun, anywhere, anytime. The confident, aggressive handling tracks precisely where you want on a descent or technical trail, and the simple one-by drivetrain offers reliable, simple shifts with gloved hands. With maximum traction in the most extreme riding conditions imaginable, Bigfoot claws its way up, and the finely tuned steering geometry and massive tires provide confident, aggressive handling to rip back down. The Bigfoot excels in all-season weather and extreme terrain to make every ride big fun. PROGRESSIVE DESIGN Built from the powder-up with our holistic approach to fit & geometry. A combination of longer reach, slack head tube angle and steep seat tube angle gives every Bigfoot a powerful pedal position, increased climbing traction and added control when descending. FAT’S WHERE IT’S AT 75mm wide 27.5” rims and frame clearance for up to 4.6" tires to put more rubber onto whatever surface you're riding and allow for lower pressures and greater traction. FRAME FEATURES Evolved, thoughtful details make it even better. Generous standover clearance and extra stiffness provided by 12x197mm thru-axles and internally routed cables make the Bigfoot’s aluminum frame ideal for extreme terrain. WINTER RIDER Optimized for the cold, capable year-round. All models feature disc brakes with DOT fluid or cable actuation for consistent performance over varying temperatures. When included, dropper posts are spec’d for reliable cold weather performance. MULTI-FUNCTIONAL Frame details add versatility. Rack mounts in the rear, bottle mounts above and beneath the down tube and triple mounts on the fork give you the option of running a barebones setup or loading up for a massive excursion. STANDOVER HEIGHT Top tube clearance is critical in fat biking. Getting off the pedals in deep snow requires lots of space over the top tube. Bigfoot strikes a perfect balance between max clearance and making space for a frame bag in the front triangle.

Make the world your playground with the updated STP 26. A longtime favorite for dirt jumping, street shredding, and whatever style you dream up, it's built on a lightweight, super-strong aluminum frame and quick, responsive 26-inch wheels. With its quickness, durability, and lightweight feel, this reengineered STP gives you more pop to help you up your game and do it with style. Made with a gusset-free ALUXX aluminum frame and 26-inch wheels, it has a low saddle height and taller front end so you can rail corners and stick your landings. Disc brakes will help you stop on a dime, and a 120mm suspension fork with a handlebar-mounted remote lets you go from fast street riding to rugged trails with total control. Available in two sizes, Regular and Large, for riders of all heights. Trail Inspired Geometry - Lightweight, strong, and durable aluminum frameset with a longer top tube, tighter rear triangle, and slacker head angle delivers confident, agile handling on dirt jumps, trails, or street riding sessions. Quick and responsive - Frame is designed for 26-inch wheels with a low saddle height and taller front end for quick, confident handling. Maximum Control - Powerful disc brakes and 120mm suspension fork with a remote lockout puts maximum control in the rider's hands. Grippy, high-volume 2.6" tires are ideal for multi-surface riding on streets, trails, or bike parks.

Whether you're ripping fast flowy singletrack, putting the power down on punchy climbs, or tearing the tires off in the corners, the Optic continues to push the boundaries of what's possible on a short travel trail bike. The new Optic with 140mm/125mm of travel condenses years of technology from our long travel bikes into a lightweight package that's as ready to tear up climbs as it is tackling challenging descents. The VPSHP suspension layout provides increased rearward axle path and an idler to manage pedal feedback, keeping Optic's playful roots, while punching above its weight when the trails get rough. Available with a 27.5" rear wheel (MX), as well as 29" in some markets. Swapping the linkarm and lower shock mount with the "Missing Link Kit" converts between 27.5" and 29" to let you pick the wheelsize that suits you best, while maintaining geometry and kinematics to ensure consistent fit and bike setup. - Carbon front triangle, seatstay and chainstay, 125mm of travel, threaded BB. - Ride Aligned with Norco design kinematic, High pivot Horst Link and non-concentric idler. - 29" (with the option to change to 29"/27.5") with no compromise geometry and kinematics. - SRAM GX Eagle AXS T-Type Transmission. - Weight (S3): 15 kg / 33.1 lbs - Fox Performance Elite Float X custom tune rear shock. - Ride AlignedTM – Perfect fit, dialed handling and personalized setup in minutes. - No Other Way Limited Lifetime Warranty Optic’s durable frame design, hardware and component decisions have been made specifically to keep the Optic on the trail for longer. Accidents can happen, and when they do, Norco’s No Other Way Limited Lifetime Guarantee is our promise to get you back on the trail as soon as possible. Check out our new warranty on Norco.com

EVERY RIDER, EVERY TRAIL The Norco Fluid can dive into corners. And carve sweeping turns. It's as happy mixing it up in the backwoods, as it is rolling local trails. It can elevate beginner riders to intermediate. And carry intermediates to expert. It can take your weekend hobby and turn it into a lifestyle. While so many bikes are made for a specific something or somebody, what the world needs is a bike built for every rider and every trail. That's the Norco Fluid. RIDER BENEFITS THREAD THE NEEDLE - Intuitive precision handling to pick the perfect line. - Engineered using the same Norco technology and process as our top-tier Trail bikes to give you the ride of your life no matter what path you follow. POTENTIAL FULFILLED - Top-tier design and features over-deliver as skills evolve. - 6061 aluminum frame gives experienced Trail riders what they need to ride their best and helps evolving riders develop new skills and preferences without limits. CUSTOM TUNED SUSPENSION - Sophisticated suspension components for full-platform performance and tunability. - Precision-engineered 130mm rear suspension features custom-tuned dampers co-developed with the shock manufacturers provides fully customized suspension setup and performance for every rider. ROOM TO MOVE - Long-travel droppers and generous standover get you through the rough stuff. - Long-travel, size-specific 34.9mm dropper posts and low-slung top tubes create lots of room to move, letting you roll confidently through challenging terrain and push your limits. PERFORMANCE FOR ALL - Refined design and expanded size range for accessible Trail performance. - Boutique-level fit & finish is available in 5 frame sizes, delivering superior Trail performance to riders between 5'1" and 6'7" with components selected to offer peak performance and durability. RIDE ALIGNED - Perfect fit, dialed handling and personalized setup in minutes. - The Ride Aligned Design System matches each Fluid FS to the human who rides it. - Rider-first geometry and suspension kinematics combine with custom fit and suspension tuning for personalized performance from day one.

A Fair Advantage We tapped into everything we’ve learned from years of making the highest quality carbon full-suspension bikes and added the super-efficient Superlight™ suspension to make a World Cup-winning XC race bike. The Blur isn’t guaranteed to make you a race winner but being the lightest, full-suspension carbon XC bike we’ve ever made, it might be the difference between claiming first place...or just crossing the line. Design Details: - SRAM Eagle Transmission - stronger, better shifting, wirelessly The next generation SRAM Eagle Transmission specced on our CC-carbon models is a radically robust, fully integrated, and interdependent wireless transmission. Built around the universal constant of the wheel axle itself, the Full Mount hangerless attachment creates a far stronger connection to the frame and the super strong derailleur provides unprecedented strength. Shifting under load is made possible due to a combination of X-SYNC technology and cassette mapping, creating seamless shifts even during your hardest power output. The new AXS Pods are extremely ergonomic and highly customizable, so shifting gears is light and intuitive. It's simply the most advanced transmission and nearly as tough as the mountain itself. - XC or TR The TR builds feature more travel (115mm rear, 120mm front) slightly beefier tires (Maxxis Rekon), a full height adjust dropper post, no lockout remote, and larger brake rotors. It's not a trail bike, it's an XC bike for certain courses. - Light Carbon Frame The full-suspension Blur is lighter than most pre-race dinners you'll eat - 289g saving over the previous generation. - Reserve 28 XC wheels This is the lightest Reserve MTB rim (385g or 1367g complete). The rim bed is shallower and wider, meant for the newer generation of higher volume XC tires which are popular with elite racers. - Geo to match The Blur's chainstay length is matched to frame size so every rider, no matter their height, gets the same balanced geometry and bike fit. - Two water bottles Two water bottle mounts within the front triangle mean there's enough juice (or whatever electrolytes you choose) to keep the engine running. - No proprietary gubbins There are no fiddly proprietary parts that could leave you stranded in a Cape Epic or Breck Epic campsite. - Made to last many lifetimes The legendary Santa Cruz fit, finish, and quality construction put this into a league of its own. The frame, bearings, and optional Reserve wheels come with a lifetime warranty and any service is easy to do with our Rider Support pledge. - Chainguide The only thing you'll be dropping is your competitors. - Superlight™ Suspension Our priority with the Blur was to ensure that every kilojoule of a rider's energy is translated into forward thrust. That meant making something lightweight but also really efficient. This is the (super)lightest suspension we've ever made. Frame Sizing If you're on the cusp between the recommended height range of two sizes, the absolute best thing is to try to ride them both. At a minimum, check the stack/reach measurements on your current bike and compare it to the new model you are looking at to get an idea of a fit you are already comfortable with. If riding the bike is not an option, consider the following. Personal Preference A larger size frame will be more stable and will give you more room to move without upsetting the weight balance of the bike. The larger size will put the front wheel further in front of you, which gives the feeling of security and conversely, it will require more significant body movements when you WANT to shift the weight bias of the bike. Think hard about your riding style and how active/intuitive you want it to be vs. stable and speedy. You'll need to work a bit harder to muscle the larger bike around. Body Dimension Not all bodies at a given height are the same. If you have longer legs and a shorter torso than the average person your height, that may push you towards the smaller of the recommended sizes. If you're all torso and arms, most likely you'll want to size up.

The Torrent's modern features and new progressive All-Mountain design provide stable, agile descending, paired with climbing capability that would make a mountain goat jealous – perfect for any rider looking to bring their trail riding to the next level without the extra expense and complexity of rear suspension, and a new challenge for advanced riders trying to keep themselves honest. - 29" 4130 DB Chromo Torrent Frame - Progressive All Mountain Hardtail Geometry - Geo based around 150mm short offset 29" fork - Gravity Tune with short responsive chainstays - Slack 64 degree head angle - Shimano Deore 12spd Drivetrain - Custom Norco Dropper lever - Tubeless ready w/Stan's tape, valves and sealant RIDER BENEFITS: - PROGRESSIVE DESIGN: The Torrent uses Norco's holistic approach to fit and geometry to create the ultimate all-mountain hardtail experience. The unique combination of our next generation of Gravity Tune, longer reach, slacker head tube angle and steep seat tube angle provides a more forward weight distribution within a longer wheelbase. This allows more powerful pedaling, increased climbing traction and added grip and control when descending so you can confidently attack the rowdiest trails. - EQUIPPED TO DESCEND: To support riders through the lunacy that the Torrent's inspires, each bike is equipped with 4-piston disc brakes, shorter seat tubes, long-stroke dropper posts and aggressive knobby 29er tires. - BURLY METAL FRAME: For 2021, we decided to offer the Torrent in both steel and highly-engineered aluminum to give you some options for when you're fully committed to a burly line that you're fairly confident you can pull off. Steel has a reputation for being tough and compliant, and when it's engineered right, aluminum does, too.